Music Business Africa
Influencing the Music Industry
After 20 years of being a leading retail and wholesale supplier of back to school items, School Kits Limited evolved to provide complimentary services, backward integrating into local manufacturing and forward integrating into wholesale, distributorships and even the relief space.
However there was one problem; no one knew. SKLD had grown into an awesome megabrand and save for the customers who walked in and out with satisfied faces, the world was unaware of the awesomeness in its backyard. That was our cue.
We helped SKLD officially announce its evolution by creatively redesigning their look and feel to look the part of the global brand that they now are.
We revamped the brand icon, colours, and elements, retaining the core tenets of the parent brand, to visibly paint a canvas that exudes global excellence.
- Communication Strategy